One of the best and most effective ways to market your business is through video marketing. If pictures can boost engagement, imagine what moving pictures can do to your business. It helps boosts conversions and sales, since vision is our most dominant sense. While for some people who are busy and have no time to read long descriptions or dig deep into services, they want to see the product in action. Also, it encourages social shares, this is why video marketing can capture a wide audience and it works on many levels.
Here are a few statistics to help you understand exactly how popular video marketing has become in recent years:
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- 64% of customers are more likely to buy a product online after watching a video about it.
- According to YouTube, mobile video consumption grows by 100% every year.
Now, if you’re thinking about creating videos for your business, I listed down some tips that might help you promote it through video marketing.
1. Think of a relevant content.
Content is an incredibly effective and influential online tool, but in order to catch your audience attention, it needs to be relevant. A relevant content gives customers a reason to do business with you. It needs to have a purpose that your audience can relate to and something that they want to understand better about your product or services. You cannot only provide value to your customers by creating a series of how-to’s or informational videos, but you can also provide another layer of customer service.
2. Spice it up.
People will only watch your video if it is interesting and valuable to them. Well, if you are in a boring industry, you can still make engaging videos and make it not boring. One way to make it appealing to your viewers is by choosing visually interesting and entertaining way to convey the information. Creatively using entertainment and humor is an excellent way to make otherwise complicated information enjoyable to the viewers. Also, remember that the more interesting and unique your video is, the more likely your viewers will share it to their friends.
3. Keep it short.
Make it short and to the point because it has higher retention rates, making it more likely to capture the viewer’s attention, easy to consume, and have more “viral” potential.
4. Optimize video for google search.
Videos take content to an entirely new level. Google knows for certain query, that there are many people who will find it easier to understand and is more helpful rather than a standard article.This means, a well-optimized video can increase its number of views and draw in even more traffic through implementing a few search engine optimization (SEO) strategies. You just have to create engaging content, incorporate relevant keywords, share your clip on many video sites like YouTube or Vimeo, take advantage of YouTube analytics tools, and lastly make a call-to-action.
5. Don’t forget production quality.
A better production quality you have, the more serious audience will take you. However, if a video has poor production quality it will give off a negative, cheap impression to your audience. Thus, it is necessary to give importance from camera work, lightning, editing, to voice overs in order to have a better output. This will also help build your brand and show them your level of commitment.
6. Educate your audience.
Your audience craves education. They know you have expertise to offer and they want you to share it. This is also a great way to create value from your business. So as much as possible, provide an educational value they’re looking for, so they’ll be more interested in learning about your products, services, and the value what you can bring to them.
7. Upload it on YouTube.
YouTube open doors to individuals and businesses to let millions of potential customers view your products or services. It is a great way to reach your audience who might not find you otherwise. You can also create valuable new relationships and build sales without making a million of views. All you have to do is to sign in to YouTube, click on upload at the top of the page, select the video you’d like to upload, and then publish it.
8. Share it to your Facebook page.
The followers on your Facebook page are already customers. Since billions of people are now using it, Facebook is now also one of the best marketing tools to promote your business. If you create a video that your fans love, they’ll share it and when they share it, that increases the popularity of your page and so your business. You just have to create a relevant content and make it more interesting (Just like what I’ve mentioned in #1 and #2) as well as think of a catchy caption when you upload it on your page because your caption also varies the engagement of your post.
9. Include a call to action.
A call-to-action (CTA) invites the viewers to take further action such as visiting to your website or Facebook page. You can simply provide a link or button —and people know what to do.
10. Interact with them.
There are amazing conversations and interactions that can happen between video creators and the viewers. You can ask them for their opinions or suggestions, create videos based on your audience requests, respond to their comments, or call out individual viewers by name.
Due to the advanced technologies, video marketing is gaining widespread popularity for businesses out there. Using video marketing to promote your business requires creativity and will soon make it to getting millions of views once you capture the hearts of every viewer.