If you are using Twitter and Facebook for you business marketing strategy then you must take into consideration having Pinterest as part of your marketing arsenal.
Pinterest is one of the new players in the social media world from where it amazingly grabs a lot of attention attracting 10 million of users with just a short span of time. With these statistics it is best to take advantage of this social media tool. That is why I have listed here a quick list of ideas on how to use Pinterest effectively.
Product Promotion
Product promotion is one of the best ideas to use Pinterest. Make your Pinterest Board as your Business Online Product Catalog inclusive of tag prices as description. In this way you could make your followers aware about your products’ prices which will help them in making their decision about buying the product. The idea of tagging price will make your followers to be enthusiastic to go directly to your online shop and discover more good deals.
Remember that an image can speak a thousand words. Hence, it is important to take this opportunity promoting your products.
Exclusive Deals
Make your Pinterest Board special by pinning your products’ exclusive deals. A good idea about this is to make your exclusive deals pinned in a regular basis so that you could make sure your followers are getting back with your boards checking new exclusive deals and offers. Customers love surprises and so as exclusive deals.
Learn how to leverage the power of Pinterest by making your customers excited.
Event Promotion
Make your Pinterest followers aware with your business event activities by posting your scheduled event activities. Aside from awareness, Pinterest users may share your event activity with their social media accounts, which also means additional exposure not only for your events shared on Pinterest but also for your brand shared on other social media, such as Twitter and Facebook. No doubt Pinterest is known for making things viral.
You may also create Pinterest Boards about the photos of your past events to make your followers more aware on what to expect on your current and coming events.
Service Promotion
If you are promoting services, it would be ideal to share interesting photos about the services you are offering. It would also be a great idea if you post photos of your previous customers together with their testimonial as photo description. Make an exclusive board for it and let everyone know what your previous clients say about your services.
Remember that clients’ testimonials are one of the best proofs that you business is reliable and has a good reputation.
Customer Involvement
Make your Pinterest more social by inviting your followers to interactively get involve with your activities. Engage with your followers by asking them about their opinions about your product or services. Ask your followers to repin, like your images or even ask them to post photos of them together with the product they bought from you. Once they are done sharing photos it would be nice if you in return share them with your account and by this way you could make your customers feel special.
People love to be appreciated. That is why it is ideal to invest more time and attention interacting and building deeper relationship with your customers.
Conclusion
Pinterest is a powerful social media tool proven to be popular with online users. They have already attracted millions of active users and already established a large community of social media people. As a business owner and a marketer, all you have to do is to reach them out. Pinterest users are your new potential customers. And to reach them out, you just need to be creative. Learn to discover different ways to promote your business and use Pinterest effectively.
This is a guest post from Arwin Adriano who blogs at EventChecklist.net . Arwin is a social media aficionado and blogs about Events. Follow him on Twitter @adrianoarwin
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