Turning a newly established business venture into a bigger scale should be the dream of every entrepreneur. Just like any other aspects in life, though, dreaming about it is much easier than making it come true. Fortunately, there are some real, simple actions that have been proven effective to take your business to the next level. Here are seven action steps that you can take to move your business to the next level:
1. Set unique selling points and envision goals
A good business has got to start with the idea of something unique that stands out from the crowd. Without having something special to offer, the future of the business may not look promising. That is why if your small venture has survived along the way and you are planning on taking it higher, bigger and better, it is crucial that the selling points be made more striking so that people can obviously see the benefits that are offered by your company products or services.
Once the specialty of your business is set, it should be easier for you to make a mental image of what you want your company to achieve in the future. You can set either short term or long term goals. You should also think about the hurdles that might hinder your progress along the way.
The important thing to note is that the goals should be measurable and of course higher than the company’s current achievement. Through the measurability and a new standard bar to exceed, it is expected that the company team will keep feeling motivated and at the same time, encouraged to push themselves up the raised bar. You, as the business owner, have one additional task to do at this point, though, and that is to weigh possible risks for the sake of the attainment of the newly set goals.
2. Ensure good customer service
Maintaining good rapport with existing clients is as essential as getting new ones for small businesses. Consider asking for feedback and address issues and complaints quickly.
The reasons are that your current clients (especially the ones with repeated orders) mean regular income and that they may spread the news of your good quality service and products to other people they know. With those double benefits, making sure that your business is customer service oriented should be one of the priorities.
3. Keep on learning
You should understand that no matter how much you achieve, there will always be more to be learned and applied for even greater success.
Learning in this context does not necessarily mean taking formal or informal courses. Instead, you can choose to enrich your knowledge and improve skills by reading, talking with fellow business moguls, or even online tutorials. This can easily be done as long as you are humble and keep an open mind.
4. Learn how to delegate
Business owners should be able to act as effective delegators. In small ventures with (possibly) quite limited number of staff, most job duties are likely to be done by the owners themselves, which actually does not support maximum business growth. Despite the possible unfortunate situations, owners have to learn to identify tasks (usually the day-to-day ones) that can be assigned to employees in the hope that even several simple delegation will provide a little bit more time to think about the ways to make the business thrive or you can focus on other key areas of your business’s development.
5. Improve productivity
The main step to increase productivity level is to create a system that will keep daily business run smoothly from day to day. The system should at least include clear job descriptions, work procedures, company regulations, administrative paperwork, and other routine duties.
In a broader scope, Human Resources Department may need to dig deeper and get more creative to keep all staff enthused to perform well and give their best for the company.
6. Keep up with the ever evolving technology
The fact that technology matters a great deal for business success is no longer a question. Its major impact for marketing campaigns must be taken into account. Going along with action number three, you as the business owner have to keep your eyes open wide to see every new opportunity that technology sophistication offers. Knowing which technology advancement that works best for the business and being able to make the most out of it will not only take your business to bigger scale, but it also saves the resources you have from being wasted.
7. Make experiment
To move your business forward, there is a good chance that you will be required to do something different and even possibly something that you have never done before. After all, as Richard Moran once said, ”You can’t get different results by doing things the same way.”
This idea of trying something new has, in fact, been proven true by popular brands and large corporations. Take McDonald’s and Pizza Hut, for example. They offer new menus and drinks from time to time. Surely, they do not change all the menus altogether. Instead, they incorporate new changes into their typical dishes. In that way, they experiment without losing their unique characteristics.
Yes, growing a business is hard, but it is not impossible. If you’re willing to work hard and take the right steps, you can build a thriving enterprise