A Simple Way to Build Customer Loyalty

Here in the Philippines, the salespeople that I usually deal with always call me sir whenever I do business with them. I feel honored and respected whenever a cashier, a waiter, a hotel receptionist or any business personnel is calling me in such manner. Well, it’s better than those business owners or personnel who gives me a frown and don’t even care about my presence in their premises.

But is calling your customers sir or madam already enough to make them loyal? Will it always make them feel respected? Well, not at all times, especially if you are calling them that way without actually accommodating them well and making them happy customers eventually.

Sir is not a real name. It’s a generic term you can call to any male customer. If you want to build customer loyalty, you also have to make your customers feel special.

Why not call your customers by their name? It makes your customers feel appreciated, special and recognized. It also makes you, the business operator, know your customers better and serve them well. It builds friendship and a stronger bond between you and your customers. Moreover, it makes your discussion with them more interesting and even more profitable.

Whether you’re a restaurant owner, a hotel operator or a grocery store owner, you will always have a minute to ask your customers’ name. Wouldn’t it be more comfortable to do business with customers whom you know their name? Wouldn’t it be more interesting for a customer to deal with a business owner or personnel who know his or her name?

If you will show more interest to your customers, they will also do the same to you. If you will go deeper to them, they will also go deeper to you. It’s not difficult to ask your customers name, and cherish them. Isn’t loving starts from knowing? So if you want your customers to love you and your business more, love them first. And to love them, know them first. Ask their name. Call them by their name.

So the next time your customers visit your restaurant, hotel or any business, face them with a smile and ask their name. Make them feel more acknowledged and special.