The realization of just how powerful content can be for businesses in this digital age has led to marketers coining the now-famous phrase “Content is king.” Despite this wide acknowledgement, however, 75% of a million online articles analyzed in a study by Moz and Buzzsumo are still not engaging content, and this should be taken as a warning signal for all businesses.
There are a lot of reasons why content produced should be highly-engaging for the audience, but it all boils down to one, simple context: No engagement means no transformation that would’ve converted your readers into leads or sales. Essentially, you are losing the opportunity to close a deal if your content fails to engage your audience.
Creating enough engaging content is considered as the biggest challenge for 60% of marketers, but this doesn’t need to be the case with you as well. In this infographic by Digital Marketing Philippines, learn about how you can create engaging content in 6 detailed steps.