How to keep your customers coming back to buy your products? Products can be goods or services, and when you are targeting more profit, you gotta make your sales soar higher. This can only happen if your consumers are satisfied and they’re making your products the ones they always choose to consume. Sales and marketing success can be figured out quantitatively. However, the successes that are more lasting are found on qualities. The answer to assuring long-term business profitability and stability is not only found on numbers produced by mathematical calculations. Profit is not only improved by lowering your costs of production, sales, marketing or increasing your selling prices. There must be immeasurable key principles that lead to attracting more customers and ensuring the lasting growth in your business. The following are tips and ways to keep your clients and customers coming back to purchase your products.
1. Produce quality and satisfying products. Products and services are what customers and clients are paying for. Don’t ever sacrifice quality if you are dreaming of having loyal and returning customers. Quality assurance may demand additional time and cost, but the rewards are priceless and enduring.
2. Pay attention to customers’ feedback. Okay, you don’t have enough money and tangible resources to spend and give away to your consumers. But you don’t always need to pay money to get something. Often, the most valuable thing you can pay is attention. Listen, know, understand and act on what your customers are saying, suggesting and complaining. This is where good customer relationship starts. Customers run to the ones who listen rather than to the ones who seem to not care.
3. Fit your price. This doesn’t mean you should set to the lowest the selling prices of your products to attract more customers. Consumers will doubt the quality of any product with unreasonable low low prices. What you should do is to have your prices target particular customers. Define your targeted market. Are you selling to the masses or are you selling to the elites? Ordinary prices attract ordinary people, while extraordinary prices attract extraordinary people.
4. Be accessible. Unless your customers love adventure, you don’t need to build your store in the jungle. Most people don’t like to waste their time. Hence, make sure to always be accessible. If you want to have customers who always knock at your door, be their neighbor. Give them the comfort of access by having a friendly business location. Having a business or company website that gives you an online presence 24/7 is an additional convenience for your customers.
5. Make your customers your marketers. Once customers are satisfied with your quality products, excellent services and dedicated customer support, expect that they will be the ones who will be spreading the good news about your products and services. This is the word-of-mouth marketing. It is viral and is reasonably cost-effective. Thus, always be reminded to make your customers happy and satisfied.
6. Live up your brand and identity. Identity is vital in every close relationship. This is also true in the business world. If you want to be close to and be part of your customers’ hearts and minds, don’t forget to deal with them with an honest, reputable and helpful identity. Take time to build your brand name. Don’t forget to present a catching and touching company or corporate logo, slogan and other things that will make your business clearly recognizable.
7. Develop your organization. Don’t ever think that you should only concentrate on your customers to gain more customers. Consider your employees, workers and all the people inside your organization. Remember that they are the ones who help you satisfy your customers. Moreover, they are also the household of your company. You can never keep your customers coming, if you can’t even stop your employees from leaving you. In fact they are the more knowledgeable people who can tell about what’s really happening inside your organization. What they will tell will surely affect the impression of your clients or customers.
8. Be friendly. Be friendly and mean it. As a true friend, you and your company should never leave your customers behind. Friendship doesn’t only mean meeting and talking with people. It means something deeper that must be proved and maintained, such as trust and confidence. It means a smile, and more than that, a commitment behind that smile. It means giving your hand, and more than that, standing to keep your hand holding and helping them. So don’t just focus on the quantity of your business friends, but also concentrate on the quality of the friendship you’re giving them.
9. Educate. Knowledge is power. If you are educating your prospective and existing customers, you are also providing them with power. What kind of education should you give to them? Provide them with quality and useful information, and not only words of your own business or product promotion. You can choose the topics that are relevant to your industry. Example, if you’re selling health and wellness products, you can make a health blog or an online magazine that publishes free health and wellness articles regularly.
10. Improve lives. Make sure that you have executed all of the above ways and steps correctly. You’ll know that you’re doing them right if your customers tell you that your products have touched and made their lives better. Professional certification, diplomas and accreditation are good things you can connect with your name or brand. However, you must not forget to also focus on the testimonials that are made by real people. I found it more useful to have a list of good testimonials from hundreds or thousands of people, rather than to have a paid certification which is signed only by one or two persons.
I hope you have found ideas and light on this article to begin on keeping your customers coming back to always do business with you. Remember that good and lasting profit is what you earn from helping people, including your customers, your employees and the better person in you.