What is this Magnum Ice Cream that is making a craze in the Philippines? I first saw this tasty yummy looking chocolate coated ice cream on a stick posted on my friends’ statuses on Facebook. Looking at the product, it delivers a classic and world-class packaging marked with the words “made with Belgian Chocolate” and the famous Heartbrand logo for Unilever’s ice cream products. Belgian chocolates are known to be made of high-quality ingredients and produced from unique manufacturing techniques. If you are starting to feel the heat of the summer, this frozen stuff with vanilla ice cream inside it will surely become one of your cravings.
Magnum ice cream is owned by the British/Dutch Unilever Company. According to the Company’s website, Magnum ice cream was launched in 1989. It was the first ice cream on a stick especially for adults. Today, Magnum is one of the world’s leading impulse ice cream brands, selling around 1 billion units a year. The handy ice cream is popular globally. Hollywood celebrities, like Eva Longoria, Eva Mendes, Ivanka Trump and Rachel Bilson have been Magnum’s endorsers, who appeared in Magnum TV commercials in the United States and in the other parts of the world.
On February 28, 2012, Magnum was launched in the Philippines. Filipinos welcomed the famous Belgian chocolate-coated vanilla ice cream bars in three flavors, namely, almond, chocolate truffles and the classic. Magnum ice cream in the Philippines is under the partnership between Unilever and RFM Corporation, the parent company of Selecta. The country’s brand ambassadors, include TV host Raymond Gutierrez, fashion designer Rajo Laurel, celebrity stylist Liz Uy, and model Solenn Heussaff.
If you’re always lurking on Facebook, you might see some of your friends uploading photos of Magnum and sharing their experiences about the taste of this product. At this moment, while watching the local news on TV, Magnum’s commercial is what I always see during every break of the show. Magnum’s product launch and marketing undeniably hits the country like a storm in the midst of summer. It might be just a perfect indulgence for the sunny days. However, just watch out for the calorie intake, especially for the people who want to enjoy the summer with flat tummy.
The hand-held ice cream bars are now available in supermarkets and 7-eleven outlets nationwide for a suggested retail price of Php50 each. However, convenient store like 7-eleven might sell it for more than Php50. These are also sold in box with multiple packs. So have you tried and tested any of the three flavors? Perhaps, you have already tasted all of them and have already chosen your most favorite one. Feel free to make a comment below to share your Magnum experience.
Speaking of Magnum experience, the following photos will tell you about our own experience of Selecta Magnum Ice Cream bars in the Philippines.
Inside our refrigerator’s freezer, are the three flavors of Magnum ice cream bars available in the Philippines: Classic, Almond and Chocolate Truffle. I bought each bar for Php 50 pesos at the grocery store. The first grocery store was out of stock on the Almond and Chocolate Truffle flavors, so I needed to find another store to complete the three flavors. In the grocery stores, they are actually sold along with other Selecta products, like the regular Selecta ice creams and Cornetto.
The three flavors are now ready to serve, of course not to our dog (Prampram), but to people: my nephew, my younger brother, and me. But my 5-year old nephew was too messy in eating, that some of the ice cream melted down on the floor. It was a lucky moment for Prampram, as he enjoyed the spilled Belgian chocolate and vanilla ice cream.
My nephew, Iverson. For a 5-year old kid, it was too much to handle the Magnum ice cream bar. Perhaps, this is maybe why the Magnum is an indulgence for adults. Nevertheless, my nephew enjoyed the taste. Well, kids really love chocolates and ice creams, no matter how messy it is to eat.
The almond flavor – this is what I picked. I am a big fan of imported chocolates. That is why my mouth welcomed the Belgian chocolate plus the almond very well. For Php50, this indulgence is already reasonable, considering that a coffee latte or milk tea at the mall or coffee shop is even more expensive that this.
The Chocolate Ruffle favor. Well, I did not taste it, my brother did (I mean he did eat it cleanly), and all he can say is it is fine. 🙂
My nephew, while enjoying his classic Magnum ice cream bar.
After just a few minutes, this is what happened to the three flavors of Magnum Ice Cream Bars – they have successfully made their journey to our stomachs.
Now it’s your turn.
Note: This is not an sponsored post and we have not received any dime from any company or organization to make this blog post. This article is for informational use only. Images posted in this post cannot be used elsewhere without the written consent from the author.
Amruta is one of the writer contributor on this blog assigned to write on different topics, such as the latest business news, search engine optimization, making money online, online business promotion, social media, and the latest trends on the Internet.
So you ate branded ice cream. Do you feel like you belong now? Whoop de doo.
I ate it for review and to give information. How about you?
Magnum is an ordinary ice cream here in Europe.To be honest to me, it taste like “nganga”.It’s half price now in tesco so i bought a box out of curiousity to check if im missing something that some of my kababayan are being crazy about, esp seeing posts in fb about this ice cream…still taste the same though…Probably, I think its how the product is exaggerately promoted and a bit pricey in pinas, the reason that if u buy and tasted one, you’re posh and in…but anyhow,if the public is loving the magnum fever,and they feel its worth to be a comfort food..then, enjoy! 😀
It taste different… Though it’s overly sweet, it has this unique taste that will somehow remember it. It’s not a usual typical ice cream. Maybe @Trisha you should have your tongue examined to taste it the way we do. (joke!) =)
hi! nice reading your post. it made me crave for ice cream at this time of the day early morning).
i was just a bit more concerned about something you mentioned here “It was a lucky moment for Prampram, as he enjoyed the spilled Belgian chocolate and vanilla ice cream.” On the contrary, it wasn’t a lucky moment for any dogs to be eating anything with chocolates. If you still don’t know, chocolates are like poison to dogs. Please Google about it so you will have more information. i’m sure you love dogs as much as i do. 🙂
Oh. Thanks for the information. Yeah I already Googled it and you have a point. Fortunately, our dog didn’t get any sign of negative effects. 🙂 Will not attempt to feed him with chocs again.
What bothers me is how Magnum reach its fame in a very short time? How were marketing been made to such a success of the product in the Philippines? Few months ago, I accidentally bought one for a cold crave under a warm weather and was surprised of the price but simply said there must be some good thing along with the price. A few weeks after, i already had been seeing some FB pics and even some office mates are talking about it. How did they market the product, then? Thanks.
Firstly, Magnum is already a world famous classy brand. Then they created a hype in the Philippines. They had an all-star packed product launch that got the attention of all media. They even invited bloggers to witness the product launch. They use the power of social media. Let’s wait until the end of summer if Magnum can maintain the hype. 🙂
I see. So that was a social media medium. Thanks Vic.