What is this Magnum Ice Cream that is making a craze in the Philippines? I first saw this tasty yummy looking chocolate coated ice cream on a stick posted on my friends’ statuses on Facebook. Looking at the product, it delivers a classic and world-class packaging marked with the words “made with Belgian Chocolate” and the famous Heartbrand logo for Unilever’s ice cream products. Belgian chocolates are known to be made of high-quality ingredients and produced from unique manufacturing techniques. If you are starting to feel the heat of the summer, this frozen stuff with vanilla ice cream inside it will surely become one of your cravings.
Magnum ice cream is owned by the British/Dutch Unilever Company. According to the Company’s website, Magnum ice cream was launched in 1989. It was the first ice cream on a stick especially for adults. Today, Magnum is one of the world’s leading impulse ice cream brands, selling around 1 billion units a year. The handy ice cream is popular globally. Hollywood celebrities, like Eva Longoria, Eva Mendes, Ivanka Trump and Rachel Bilson have been Magnum’s endorsers, who appeared in Magnum TV commercials in the United States and in the other parts of the world.
On February 28, 2012, Magnum was launched in the Philippines. Filipinos welcomed the famous Belgian chocolate-coated vanilla ice cream bars in three flavors, namely, almond, chocolate truffles and the classic. Magnum ice cream in the Philippines is under the partnership between Unilever and RFM Corporation, the parent company of Selecta. The country’s brand ambassadors, include TV host Raymond Gutierrez, fashion designer Rajo Laurel, celebrity stylist Liz Uy, and model Solenn Heussaff.
If you’re always lurking on Facebook, you might see some of your friends uploading photos of Magnum and sharing their experiences about the taste of this product. At this moment, while watching the local news on TV, Magnum’s commercial is what I always see during every break of the show. Magnum’s product launch and marketing undeniably hits the country like a storm in the midst of summer. It might be just a perfect indulgence for the sunny days. However, just watch out for the calorie intake, especially for the people who want to enjoy the summer with flat tummy.
The hand-held ice cream bars are now available in supermarkets and 7-eleven outlets nationwide for a suggested retail price of Php50 each. However, convenient store like 7-eleven might sell it for more than Php50. These are also sold in box with multiple packs. So have you tried and tested any of the three flavors? Perhaps, you have already tasted all of them and have already chosen your most favorite one. Feel free to make a comment below to share your Magnum experience.
Speaking of Magnum experience, the following photos will tell you about our own experience of Selecta Magnum Ice Cream bars in the Philippines.
Inside our refrigerator’s freezer, are the three flavors of Magnum ice cream bars available in the Philippines: Classic, Almond and Chocolate Truffle. I bought each bar for Php 50 pesos at the grocery store. The first grocery store was out of stock on the Almond and Chocolate Truffle flavors, so I needed to find another store to complete the three flavors. In the grocery stores, they are actually sold along with other Selecta products, like the regular Selecta ice creams and Cornetto.
The three flavors are now ready to serve, of course not to our dog (Prampram), but to people: my nephew, my younger brother, and me. But my 5-year old nephew was too messy in eating, that some of the ice cream melted down on the floor. It was a lucky moment for Prampram, as he enjoyed the spilled Belgian chocolate and vanilla ice cream.
My nephew, Iverson. For a 5-year old kid, it was too much to handle the Magnum ice cream bar. Perhaps, this is maybe why the Magnum is an indulgence for adults. Nevertheless, my nephew enjoyed the taste. Well, kids really love chocolates and ice creams, no matter how messy it is to eat.
The almond flavor – this is what I picked. I am a big fan of imported chocolates. That is why my mouth welcomed the Belgian chocolate plus the almond very well. For Php50, this indulgence is already reasonable, considering that a coffee latte or milk tea at the mall or coffee shop is even more expensive that this.
The Chocolate Ruffle favor. Well, I did not taste it, my brother did (I mean he did eat it cleanly), and all he can say is it is fine. 🙂
My nephew, while enjoying his classic Magnum ice cream bar.
After just a few minutes, this is what happened to the three flavors of Magnum Ice Cream Bars – they have successfully made their journey to our stomachs.
Now it’s your turn.
Note: This is not an sponsored post and we have not received any dime from any company or organization to make this blog post. This article is for informational use only. Images posted in this post cannot be used elsewhere without the written consent from the author.