Digital advertising revenue has reached $88 billion in 2017, surpassing the revenue spent on traditional media such as TV and radio for the first time in the history of advertising. A number of different reasons have contributed to this, including the massive increase in mobile … [Read more...]
Political Ads in the Philippines for 2013 Elections
The campaign period for the national candidates (i.e. senators and party-list groups) has officially started on February 12, 2013, and it will last until May 11, 2013. For the candidates running for the positions in the House of Representatives and local government units … [Read more...]
Marketing Ideas in the Philippines
Firstly, marketing is not all about making money. I’ve observed a lot of people calling themselves marketers or doing marketing because they are already making money online or anywhere else. Although increasing a business profit is one of the goals of marketing, it also targets … [Read more...]
Internet Marketing: What Does it Really Mean?
What is Internet marketing or online marketing? When we hear the word “Internet”, the usual words that suddenly pop up in our mind are email, website, Google, Facebook, Twitter, and YouTube. And when we are asked about marketing, we begin thinking about business, brand, product, … [Read more...]
48 Ways to Advertise Your Business for Free
For small and medium business owners, who can’t compete against their bigger competitors when it comes to advertising budget, there are other ways to advertise their products without spending a dime and still emerge victorious in their respective market competition. When we don’t … [Read more...]
Top Super Bowl Commercials of 2012
The Super Bowl is one of the biggest Sports events which draw hundreds of millions of audience not only in America, but also in the world. Although it features a National Football League (NFL) championship game where American football fans are eagerly anticipating, it is also one … [Read more...]