Almost every article, blog and piece of online literature on startups include one daunting truth; 90% of all startups fail. The silver lining in this bleak scenario is that you can learn from the mistakes of these failed ventures. Their failures can help you adopt a different … [Read more...]
5 Really Dumb Marketing Mistakes You Should Avoid
Everyone knows that to run good business requires skills and knowledge. No one can argue with the trickiness of business and sometimes handling what seems to be easy and simple can backfire. One of the trickiest parts is marketing and it is indeed crucial to master. Why? Because … [Read more...]
Top Tips to Utilise Social Media in Customer Service (Infographics)
It is clearly evident that to stay competitive and relevant in today’s fast-paced business environment; companies must compete on excellent customer service. Over the past few decades, customer service has become more developed and is now a multi-faceted arena which requires the … [Read more...]
Prepare Your Business for 2018 (Infographic)
As the year 2018 fast approaches, many savvy business owners are keeping a keen eye on the trends could shake up the business scene next year and beyond. At the same, many are also spending at least part of the holiday finalizing their plan of attack for the new year. With all … [Read more...]
9 Social Media KPIs You Must Monitor For Successful Businesses
Billions of people use the Internet and it has been estimated that at least three billions are using the Internet to access social media platforms. With such a huge number of users, there is no wonder that it has been appointed as the new, powerful way for marketing campaigns. … [Read more...]
The 12 Brand Archetypes: Which One Are You?
Creating a brand may not be as simple as it looks. A good brand comes with certain and specific characteristics that people will notice and remember. Knowing that the top twelve brand archetypes, which have been proven to greatly support businesses to flourish, can be helpful to … [Read more...]
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