You’ve done your homework. You’ve researched your market, you’ve identified a need, and you’ve developed a best-in-class product to meet that need. Now you’re ready to introduce your innovation, but before you jump into the deep end just because can, ask yourself: should you? … [Read more...]
What Makes a Marketing Campaign Effective
So you want to increase your customers and boost your sales? Your business needs an effective marketing campaign to penetrate your target market, attract loyal customers, and build profitable relationship with them. But what makes a marketing strategy or campaign effective? Here … [Read more...]
Don’t Just Target Your Market, Love it!
If you want to achieve success in marketing your own business or your client's business, you should not just target or retarget your market, but you must love it. You have to love your customers. You need to have the passion that excites you every night and day. But to penetrate … [Read more...]
How to Become a Successful Marketer in 4 Steps
Success in marketing is vital in the success of any business or enterprise. That is why most companies, whether big or small, ensure that marketers are present inside their organizations. Marketers can be a team or group of skilled people in big corporations. Small entrepreneurs … [Read more...]