TikTok is not just for teenage girls. This social media giant is the rising star of the marketing world, with companies the world over now using the platform for targeted ads, affiliate marketing, and exclusive promotional material. But how significant is TikTok in the larger … [Read more...]
Using Social Listening Tools for Better Business
Social listening is not just for advertisers and social media managers. It is a powerful source of business insight that the whole company should explore. When you start communicating and exploring the possibilities of social listening tools, you will establish a long-term ROI … [Read more...]
Crucial Steps to Become a Successful Social Media Influencer
Social media influencers are all the rage right now, and unsurprisingly so, as deciding to become an influencer on social media opens up numerous lucrative doors for a successful and affluent career. Through social media engagement, sponsorships and influencer marketing, … [Read more...]
6 Ways Social Media Can Help Build Customer Loyalty (Infographic)
Living in the digital age can be quite tough at times. However, looking on the bright side of the spectrum makes it an ideal period for the business industry as well. Utilizing the power of the newest online platforms is one of the best ways when it comes in boosting the growth … [Read more...]
Media Monitoring – Why You Should Worry About Your Online Reputation
Maintaining the reputation of your business has always been one of the keys to success. Reputation is not something irrelevant and vacuous – it’s based on what your actual customers think and talk about your company and your product. And it’s now easier than ever to keep track of … [Read more...]
Top Tips to Utilise Social Media in Customer Service (Infographics)
It is clearly evident that to stay competitive and relevant in today’s fast-paced business environment; companies must compete on excellent customer service. Over the past few decades, customer service has become more developed and is now a multi-faceted arena which requires the … [Read more...]