We’ve done publishing our first general business and management tips. Now, it’s time to post the first of our weekly marketing tips. Because marketing gives significant contributions to business success (sales, profits, customer relationship), it is considered as one of the major component of business management. Furthermore, marketers are the ones who find customers, satisfy customers and keep customers. Thus, every businessman and entrepreneur should never ignore the importance of effective marketing. They should also learn and understand how to become good marketers on their own, especially if they can’t afford to hire or outsource good marketers to do the marketing job for themselves.
Quality needs time
When we talk about good marketing, we talk about good product, place, price and promotion. And when we talk about them, we think about good quality. Quality needs time. It is not achieved by hasty moves. If you want to give quality to your clients and customers, you need to invest time to assure the production of quality products or the process of providing quality services. Yes, time is gold, and the more time we lose, the more money we also lose. But marketing isn’t about selfishness and greed. It is about service, relationship and giving satisfaction to customers. That is why we need to give our extra time to them. Besides, if we give time to our consumers, they also give their precious time to us in return for their acquired satisfaction.
Most people don’t have enough time
You can put your quality time within your products through quality production. In addition, you can also put your quality time on the product’s access, prices, promotion and support. In other words, you can ensure that your customer’s precious time will not be overused in finding your products, deciding to buy them, accessing them and asking for help and support.
Most people are busy and don’t have enough time to do intensive research just to find the best product out there. That is why the products that are the most available and visible are the ones which are usually bought by new buyers. This also happens online. With the help of major search engines like Google, companies who have search engine optimized websites, which are shown on the top of search result pages, are the ones that receive the most visitors and potential customers.
Customers love convenience. They don’t want to spend so much time, because like sellers, buyers also consider time as precious as gold. Thus, marketers should improve their promotion and their channels of distribution to offer advantage and convenience to their customers.
Having a friendly-user company website with complete information is an advantage because it is live 24hour a day and it’s just a one-mouse click away. Having an accessible office or store is also attractive to both your potential and existing clients because it offers comfort, trust and confidence in doing business.
We should also minimize making customers waiting, whether they are falling in line to pay their groceries or they are sitting and waiting for their orders in a fine restaurant. If we keep them waiting for a longer period of time, we are consuming their valuable time. Any customer will lose patience when they face inconvenience and waste of time, especially when your sales staff are not giving them appropriate attention.
It’s time to give time
We know that time is money. But this should not mean we keep our time for ourselves. Time is a precious gift we can offer to our customers. We can put time within our products by assuring quality in production. Likewise, we can also give extra time in offering extra services, comfort, help and support to guarantee customers’ satisfaction. Finally, we can share and spend time with our customers to create lasting relationships.