How to Franchise Dunkin Donuts in the Philippines

How to franchise Dunkin Donuts in the Philippines? If you want a wise investment with your money, franchising an already successful brand can be a good decision. If you love donuts, you may want to consider franchising the world’s largest donut, coffee and baked goods chain – Dunkin’ Donuts. Dunkin Donuts, popularly known as the “Pasalubong ng Bayan”, serves more than 3 million customers per day, with over 50 varieties of donuts, more than a dozen of coffee beverages, and an array of bagels, breakfast sandwiches and other baked products to choose from.

The first Dunkin’ Donut shop was opened by Bill Rosenberg on 1950 in Quincy, Massachusetts. It licensed its first franchise in 1955. Since then, Dunkin’ Donuts has been America’s favorite everyday, all-day stop for donut, coffee and baked goods. In the Philippines, I personally like the Dunkin’ Donuts chain because it can also turn into a “Tambayan ng Bayan”, with its stores open 24 hours a day. I can still remember when we use to bring our textbooks to the place and spend our grouped study there overnight (there’s a lot of hot coffee to drink!). Now, if you want to become a franchisee and if you wish to get a slice of their global success, the following will guide you on how to start your own Dunkin’ Donuts outlet.

What they offer as your business partner
The following support services are offered by the Golden Donuts Incorporated:

1. Comprehensive Training Program
a) Production Training
b) Store Operations Training
c) Local Store Marketing Training
d) Accounting Training
2. Quality Assurance Assistance
3. Site Selection and Development Assistance
4. Marketing and Promotional Support
a) Aggressive National and Local Marketing Efforts
b) New Products
c) Grand Opening Assistance
5. Continuing Guidance from Consultants

What are the requirements for processing of application?
The first step is the submission of the following to Business Development Division, Golden Donuts, Inc.

1. Letter of Intent (LOI)
-With applicant’s complete contact details and address of site
2. Vicinity/Site Map
3. Photos of Site

How much is the starting investment?
The investment starts at Php200,000 depending on the varieties of the store concepts.

What is the basis for approving an application?
Applications are evaluated based on two initial factors:

1. Site/locations of prospective outlet
2. Personal qualifications of the applicant

Who provides the outlet’s personnel?
The franchise operators are empowered to employ their own team members. Dunkin’ Donuts will assist you in the recruitment process and will provide the necessary training for personnel.

What is the term of the franchise agreement?
The term of the franchise agreement varies. (Contracts are renewable for another term upon the Franchisee’s compliance with renewal criteria and good operating performance prior to the renewal.)

Who will prepare the building plans? Who will do the construction?
The building plans will have to be prepared by the franchisee through its commissioned architect and the construction will have to be done by the franchisees contractor. Golden Donuts, Inc. will provide the guidelines for the building plans. They have Dunkin’ Donuts-accredited contractors that you may commission if you wish but if you have a preferred and trusted contractor, that would be perfectly fine, too as long as it conforms with the standard construction guidelines of Golden Donuts, Inc.! The cost of the construction is something that you must prepare for.

For more information and details on Dunkin’ Donuts franchising, please visit their website and contact them at:

Business Development Division
Golden Donuts, Incorporated
Telephone Numbers:
633.0664; 631.1370; 637.7044
Trunk Line: 636.0550 to 59 Locals 210, 271, 251. 285 – 287
Fax Number: 636.1891

Victorino Abrugar is a retired CPA practitioner, a blogger, speaker, and an entrepreneur. He's the President of Optixor, Inc., a digital marketing company based in the Philippines. Follow him on Twitter at @viclogic.


  1. Josephine A. Mayor says

    How about if ill just add this to my store eve just a single cart only i have alredy an existing store.

  2. Amor Basir - Amiril says

    Please kindly give me any information how to franchise Dunkin donuts in my email address, I will appreciate if soon I will recieve your feedback about this

  3. Renalyn Navarra says

    I am interested in franchising a cart for dunkin donuts? How much will it cost? My target location is a mall within Cavite but it is still under conrstruction right now. Please give me feedback on this matter. Thank you.

  4. vivra may felia says

    im interested too in cart franchising of dunkin donut. how can i avail your franchise and how much may it cost? thank you..

  5. Lhyne Deyto says

    Hi, I am interested in franchising dunkin donuts. May I know what are the details for me for proceed. Hoping for your favourable reply soonest.

  6. anna lorraine s. sable says

    Hi im interested to make business with you kindly send me on how to from san mateo isabela and there still no dunkin donuts outlet here…tnx

  7. Glenda Bereber says

    Good afternoon, im interested in making business with you and im planning to franchise dunkin donut in Boracay.
    Kindly send me all the details/requirements needed on how to start business with.
    Looking forward to hear from you.

  8. Helen Torres says

    Im interested in franchising. Please send me details and how to franchise dunkin donut.I plan to have one at SM San Mateo.Is it still open?

  9. says

    Good day! I am interested in franchising Dunkin Donuts. Im planning to locate it inside an international school in Las Piñas. How much would it take if it will be a cart-type of business? Hoping for your prompt response. Thank you.

  10. lucybarzaga starita says

    good morning im interested in francjise pls send me the detail and how to franchise dunkin donuts and how much i plan to have one at lancaster mall in cavite

  11. says

    Good Day! I am very interested about franchising Dunkin donuts. Please give me more further information. I want my location in Bacolod City. Hoping your response soon. Thank you and have a great day!

  12. Marvin dizon says

    hi, pls email me the procedures on how to open a store and requirements , pls also state the mark up on each items sold. Im very much interested to open a store here in caloocan city. Thank you

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