How to franchise Dunkin Donuts in the Philippines? If you want a wise investment with your money, franchising an already successful brand can be a good decision. If you love donuts, you may want to consider franchising the world’s largest donut, coffee and baked goods chain – Dunkin’ Donuts. Dunkin Donuts, popularly known as the “Pasalubong ng Bayan”, serves more than 3 million customers per day, with over 50 varieties of donuts, more than a dozen of coffee beverages, and an array of bagels, breakfast sandwiches and other baked products to choose from.
The first Dunkin’ Donut shop was opened by Bill Rosenberg on 1950 in Quincy, Massachusetts. It licensed its first franchise in 1955. Since then, Dunkin’ Donuts has been America’s favorite everyday, all-day stop for donut, coffee and baked goods. In the Philippines, I personally like the Dunkin’ Donuts chain because it can also turn into a “Tambayan ng Bayan”, with its stores open 24 hours a day. I can still remember when we use to bring our textbooks to the place and spend our grouped study there overnight (there’s a lot of hot coffee to drink!). Now, if you want to become a franchisee and if you wish to get a slice of their global success, the following will guide you on how to start your own Dunkin’ Donuts outlet.
What they offer as your business partner
The following support services are offered by the Golden Donuts Incorporated:
1. Comprehensive Training Program
a) Production Training
b) Store Operations Training
c) Local Store Marketing Training
d) Accounting Training
2. Quality Assurance Assistance
3. Site Selection and Development Assistance
4. Marketing and Promotional Support
a) Aggressive National and Local Marketing Efforts
b) New Products
c) Grand Opening Assistance
5. Continuing Guidance from Consultants
What are the requirements for processing of application?
The first step is the submission of the following to Business Development Division, Golden Donuts, Inc.
1. Letter of Intent (LOI)
-With applicant’s complete contact details and address of site
2. Vicinity/Site Map
3. Photos of Site
How much is the starting investment?
The investment starts at Php200,000 depending on the varieties of the store concepts.
What is the basis for approving an application?
Applications are evaluated based on two initial factors:
1. Site/locations of prospective outlet
2. Personal qualifications of the applicant
Who provides the outlet’s personnel?
The franchise operators are empowered to employ their own team members. Dunkin’ Donuts will assist you in the recruitment process and will provide the necessary training for personnel.
What is the term of the franchise agreement?
The term of the franchise agreement varies. (Contracts are renewable for another term upon the Franchisee’s compliance with renewal criteria and good operating performance prior to the renewal.)
Who will prepare the building plans? Who will do the construction?
The building plans will have to be prepared by the franchisee through its commissioned architect and the construction will have to be done by the franchisees contractor. Golden Donuts, Inc. will provide the guidelines for the building plans. They have Dunkin’ Donuts-accredited contractors that you may commission if you wish but if you have a preferred and trusted contractor, that would be perfectly fine, too as long as it conforms with the standard construction guidelines of Golden Donuts, Inc.! The cost of the construction is something that you must prepare for.
For more information and details on Dunkin’ Donuts franchising, please visit their website and contact them at:
Business Development Division
Golden Donuts, Incorporated
633.0664; 631.1370; 637.7044
Trunk Line: 636.0550 to 59 Locals 210, 271, 251. 285 – 287
Fax Number: 636.1891