Ask any B2B buyer and they'll tell you they crave a B2C-like experience when dealing with vendors. Almost all of them want quick response times, personalized customer experiences, and fast ROI. If your business can offer this level of experience, there's no way you can't generate … [Read more...]
Establishing Customer Trust: Key Strategies for Business Success
These days, there are multiple businesses and shopping opportunities for just about every product and service, so standing out and attracting customers to your enterprise is trickier than ever. While you can promise one-year warranties and big sale prices, you really need to get … [Read more...]
Why Customer Development is a Must-Have for a Successful Business?
According to an HBR study, one of the two most frequent causes of startup failure is launching without conducting proper customer research. My name is Anna Leshchuk and my main responsibility as a Head of Research at Refocus, it’s to save our company from unpredictability. … [Read more...]
Creating a Cohesive Customer Experience
The growth of the online marketplace has certainly helped to spur entrepreneurialism. Not to mention that 2019’s Innovative Startup Act has been instrumental in supporting and encouraging a new generation of small business owners across the Philippines. However, for all the … [Read more...]
Innovative Ways to Build Customer Loyalty
Customer loyalty is something all businesses should strive for. It’s been shown time and again that while attracting new customers is important, keeping your current customers happy is even more beneficial for your business. There is no one “perfect” method to keep your … [Read more...]
Improving Customer Care on the Phone
Our customers are becoming increasingly demanding. They often know exactly what they want and they expect us to provide it. They are growing more and more experienced and have learned to compare products. But our customers are more than that: they are our assets and are essential … [Read more...]