Research and planning. This is by far the best way to harness the power of marketing and sales. Even though both fields are much more detailed than that, a solid foundation is always a good idea. To get a feel for what this entails, here are some tips and ideas that can help you … [Read more...]
Top Tips to Enhance Your Social Media Marketing Strategy
In a world where a cat’s Instagram account can accrue millions of followers, it would be a cry and shame not to get a photo with that cat using one of your products. Yes, we live in a social media driven world, where more than three billion people use some form of social media on … [Read more...]
The Importance of Product-Based Digital Advertising for Small Businesses
Digital advertising revenue has reached $88 billion in 2017, surpassing the revenue spent on traditional media such as TV and radio for the first time in the history of advertising. A number of different reasons have contributed to this, including the massive increase in mobile … [Read more...]
How to Develop a Market Research Plan
Market research is often seen by companies as a waste of time and resources, and an unnecessary distraction. What they fail to see is the untapped potential that can help their companies grow by using information and strategy to improve their entire business process. The first … [Read more...]
How To Use WordPress To Reduce Marketing Employee’s Workload
Managing content is a lot more than just writing content. The scope of tasks for digital marketers are broad these days, and aside from the content itself, they include a lot of small and repetitive tasks like posting to Facebook or optimizing images and SEO, building email … [Read more...]
The HELP Marketing Strategy: How to Boost Your Business Online
I just want to share one of the marketing strategies that I use to promote my clients' businesses and my own brands online. I call it "HELP Marketing strategy". It's a simple marketing strategy that can be used both by large enterprises and small businesses to achieve their … [Read more...]